Articolo molto interessante di Mashable che analizza l’impatto dei social media sul nuovo colossal di James Cameron, Avatar.

Davvero interessanti i numeri raggiunti senza che il film sia ancora uscito in molti paesi (in Italia esce il 15):

“Avatar has its own Facebook, MySpace, and Twitter pages. That’s getting to be standard these days. The 18,000-follower Twitter account has tellingly not been updated since a few days after the film’s theatrical release; once the word was out, the job was done. While it was active, though, its followers would retweet updates to their followers, who (if interested) would do the same, spreading the word all over the web. The Facebook Page is even more impressive, with over 700,000 fans.”

via How Social Media and the Web Helped Avatar Make $1 Billion.