Alcune osservazioni interessanti sul “social advertising”.

Tra tutte vale la pena di segnalare questa:

5. The objectives of online creative are shifting from consumable to sharable.

As a social online experience becomes the new norm, online display advertising follows. Whereas in the past online advertisers wanted big flashy ads that shouted messages and captured eyeballs, now advertisers want ads that inspire consumers to take action, particularly using social channels to spread brand messages to friends and followers.

TAKEAWAY: Our experience and research at SocialMedia.com has shown that the most effective ads: 1) include real people, 2) spread real messages, and 3) are adapted to the environment in which they are served.

In altre parole si sta migrando sempre più verso il concetto di condivisione (sharabilità…).

Per quanto il concetto di Social Advertising (su siti come Ad.ly o Magpie) non sia ben visto da molti addetti ai lavori, sarà inevitabile (col crescere dei numeri) l’ingresso di un modello adv all’interno dei flussi di comunicazione degli utenti.

via The Real Social Advertising Trends of 2010 « Social Media News.