Oggi la parola va a Giuliano Noci, ordinario di Marketing presso il Politecnico di Milano e responsabile scientifico di numerosi progetti di ricerca sui social media.
Continue reading...Wednesday, February 24, 2010
What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud [...]
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Thursday, June 10, 2010
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